The General Teaching Council for Scotland

New Football Heroes competition for primary pupils includes VIP trip to Wembley Stadium

Following the 2019 Women’s World Cup, the National Literacy Trust and Bonnier Books UK have launched a new reading and writing competition for pupils aged 7 to 11. The competition is based on the bestselling Ultimate Football Heroes
series, which recently launched new Women’s World Cup editions.

 The competition asks students to nominate their own ultimate hero, giving compelling reasons for their choice. The hero could be their favourite footballer, someone they admire from the local community or even a family member — all heroes are welcome!

The winning pupil will receive the full set of 38 Ultimate Football Heroes books for their school and the opportunity to watch a top football match at Wembley Stadium in a VIP box. The first two runners up will receive a set of 23 Ultimate Football Heroes books to keep, including Messi, Ronaldo and Neymar. The second two runners up will receive a set of the fantastic new Women’s World Cup Ultimate Football Heroes books, including England’s Fran Kirby and USA co-captain and Women’s World Cup winner, Alex Morgan.

The first 15 schools to sign up for the competition will receive a free audio version of one of three Ultimate Football Heroes titles: Kane, Messi or Ronaldo. The competition opens on 8 July and will run until 25 October — making it a great activity for primary schools to do at the start of the new school year.

The National Literacy Trust has created a range of competition activities and resources based on these addictive and inspirational books. The resources aim to help children research their heroes, find out fascinating facts about them and make the case for why their choice deserves to be the ultimate hero and win the competition. The resources are free to download:  

Jim Sells, Sport and Literacy Programme Manager at the National Literacy Trust, said: “We’ve seen first-hand how bringing sport into the classroom can inspire pupils to get reading and writing. The nation was gripped by the World Cup and with a fantastic summer of sport ahead – including the Wimbledon Championships, the Cricket World Cup and The Ashes, the Tour de France and the Netball World Cup – children with have no end of sporting heroes to choose from! Children can also choose a hero from their community or even a family member – all heroes are welcome. We can’t wait to read about all the incredible people that inspire children.”

Kate Manning, Group Director of Sales, Marketing and Publicity for Children’s Trade at Bonnier Books UK, said: “We’ve had so much positive feedback on this series from teachers and librarians, to open it up to more readers is a thrilling opportunity. It’s so important for children to be inspired by their heroes and also to enjoy reading — the Ultimate Football Heroes series does both.”

How to enter

This competition is completely free and open to all UK schools. Entries are invited from pupils aged 7 to 11.

To access resources and enter the competition, you need to be a member of the National Literacy Trust, whether that is through a paid membership or a free basic membership. Find out more about the benefits of becoming a member.

Further information about entering can be found on the National Literacy Trust website.

The competition runs from 8 July 2019 to 25 October 2019.